The International Union for Conservation of Nature, IUCN, is the world’s oldest and largest global environmental network. Their mission is to help the world find pragmatic solutions to our most pressing environmental- and development challenges. This year IUCN celebrates 50 years of the IUCN Red List. This list is widely recognized as the most comprehensive, objective global approach for evaluating the conservation status of plant and animal species. Watch IUCN good- will ambassador Mattias Klum as he talks about the Red List and learn why this list is of vital importance.
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